Marketing in the new era & Millennials
What the small business owner has at their fingertips and has yet to capitalize on!
SMS Marketing
Mobile Marketing - has for sure played a significant role in some of the leading corporate businesses development and growth threw out the years. Companies like Starbucks for example have mastered the art. But the issue we found was how does the small business owner who owns the local coffee shop on the corner compete. It’s simple; loyalty is the key in any business's growth. Hence the reason companies such as Dunkin Donuts and most recently RaceTrac have implemented their very own Loyalty Rewards Program. In fact they have spent millions upon millions developing such platforms. All in attempt to retain and draw repeat business utilizing existing customers. See, what corporate companies have realized that the small business owner struggles with is, it cost 5 times more money to obtain a new customer then it does to keep an existing one. To add insult to injury, existing customers will spend 80% more money than a new customer. Sounds crazy right? But it’s facts!Text Message Marketing Digital Punch Card Rewards Tablet
Visit East Coast Loyalty to sign up and implement our unique loyalty rewards program into your current marketing strategy.
What’s the solution:
Just to touch on the small business owner for a moment I’d like to say and in their defense, it hasn't always been very cost effective as well as simple to implement such a marketing strategy. In the past we used what we call the paper punch cards. Well there in itself lies the downfall. Allowing one to have possession of a paper card with reward incentives, encouraged most to cheat for a lack of a better word. Customers would punch extra holes in order to gain a particular reward much sooner, or even go as far as saying they lost their card with one punch away from a reward. That really put a lot of small businesses in a tough spot. Most of the time the business owner would have to honor the reward in fear of receiving a bad review or losing a customer. The small business can suffer substantial damage from such accusations a customer might claim against them. Not to say some customers didn't lose their cards because that was another enormous issue, but you get the point. And that is just two of many arguments I share in the paper punch loyalty rewards department. Lucky for you, the world of millennials has taken a huge leap of faith into the new era. Technology has dominated the planet in the past half-decade or so as far as loyalty programs go. They have become much more affordable with companies who are dedicated to the small businesses like East Coast Loyalty. Point is, ECL has taken the traditional punch card and digitized it into an app and tablet check in, tier based program. All customers need to do now is opt in with their mobile number, via tablet and wait for an automated text message to download your loyalty rewards app. Or simply text a keyword like (Pizza) to a shortcode like 85964 for example. Then it’s all uphill from there. The customers can now wait for those exclusive offers, deals, promotions, discounts, sweepstakes, incentives etc. All while earning rewards every check in or visit. Even better, the businesses can reach their customers in real time anytime. All with a simple text message directly to their customers mobile phone, or send a push notification with an instant deal or social deal directly to their customized app, drawing their customers in when they need them most. To top it off, 98% of text messages are read within the first 3 minutes. Now if that's not serious marketing power, then what is?
Check in and start receiving the best deals from your favorite places to shop or dine.
Check in and start receiving the best deals from your favorite places to shop or dine. Visit EastCoastLoyalty.com for more information on how to get your very own loyalty program and start seeing customers roll on in.
Conclusion:
In conclusion, the best form of marketing that i have seen to date with the greatest return on investment is mobile. So while there may still be those baby boomers who swear by traditional advertising/marketing, they better wake up or suffer drastic failure. Millennials have adapted to a whole new method of advertising/marketing thanks to technology and the wave of the web. They act on impulse and without thought. They see it, they like it, they buy it. It's first come first serve as far as businesses go. There is very little loyalty left anymore. So much for papa joe's pizzaria on the corner of Broadway and 5th ave. Now it's, 'if you don't give me anything in return then i'll find someone who will". And that they will! So don't fall behind the trend, set the trend. Don't be a fool and wait for the loyal customers you do have to come to you. Instead, go to them. Get in their pockets and get personal. You want loyalty these days, then buy it. Sad to say but it is so true. The way to keep millennials loyal is to gift them or spoil them for shopping lol. Be that business owner who gives back and do not act as if your business and it's customers are set in stone. Remember there are thousands of small businesses around the country starting every day. Everyone of them are planning and plotting on consuming your customers. The best investment you will ever make will be a loyalty rewards program. That way, when they think about leaving or going to the competition, you can remind them why they should come back.
East Coast Loyalty tablet digital punch card and signage.
10 Fascinating Customer Loyalty Statistics: (Reference)
1.) 86% of consumers say loyalty is primarily driven by likeability and 83% of consumers say trust
2.) A Totally Satisfied Customer contributes 2.6 times as much revenue as a Somewhat Satisfied Customer
3.) Millennials are 1.75x more likely than Boomers to say they’d like to be brand-loyal
4.) 77% of people are considered brand loyal
5.) Once a provider loses a customer, 68% of consumers will not go back
6.) 13% of consumers said the ability to earn more rewards or save more money would prompt them to switch brands or shop at a different store
7.) 62% of Millennials report that brand engagement is more likely to make them a loyal customer
8.) 55% of consumers who leave feedback in a mobile app are not likely to remain a customer if their feedback goes seemingly ignored
9.) 60% of millennials said that they are often or always loyal to brands that they currently purchase
10.) 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer
SMS/Mobile Marketing with East Coast Loyalty. We are known to provide the best service hands down. Visit EastCoastLoyalty.com or call us @ (800) 214-8085 to sign up.
East Coast Loyalty @ Sen Nails Saugus Massachusetts. Another proud merchant!
Angelo Zammit & Ami Pancholi proud owners and founders of East Coast Loyalty with Tony Vou, owner of Sen Nails.
Get set up today with your very own Loyalty Rewards Program. Visit EastCoastLoyalty.com to learn more.
East Coast Loyalty service flyer and actual tablet/kiosk set up of digital punch card loyalty program @ POS or check out location.
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